Who Is Everything Fresh?
Everything Fresh Limited started out as Courtney Pullen (sole trader) in 1996 selling local farm produce to the supermarkets. After three years of purchasing produce from farmers and doing a little farming for themselves, they decided to purchase imported fruits and vegetables from the United States of America through a local importer in Jamaica. The sales of imported produce were a lot higher than local produce so they formed a new company named C.L. Pullen Limited in March 2003.
With C.L. Pullen Limited they were able to open new doors with suppliers of imported produce and a better relationship with their bank. The company grew at a rapid rate doubling in size each year for about four years and balanced out at 25 to 30 percent increase every year after that.
The company decided to look into new products so they formed a new company named Everything Fresh Limited in August 2003 which was to enhance sales in new lines of products like dairy and dry food.
They stated their test market in October of 2008 (even though Everything Fresh Limited was incorporated in 2003). The result was positive and in January 2009 Everything Fresh Limited started to distribute to supermarkets dairy products and deli meats.
The management team formed a new company in Miami, Florida named Quality Produce and Groceries Inc. with the owners being Courtney Pullen and Melene Pullen. This company was designed to purchase goods directly from the manufacturers and thereby increasing Everything Fresh’s profit range.
This increased market area at least five times its size. Hotels that were being supplied included Riu, Fiesta, Secrets, Iberostar, Bahia, Royalton, Couples and Jewel to name a few.
At the start of 2012, an opening was created by the closure of National Meats Company and Riu Hotels asked Everything Fresh Ltd to import meats on their behalf.
The company then purchased two Freightliner trucks and built three freezer rooms and in July 2012 started to import beef, poultry and seafood for Riu Hotels. Sales of imported meat and seafood also extended to the other hotels.
Today the company strives to ensure total customer satisfaction and to provide a valuable service for all customers. It is a one-stop shop for high-quality food items and consumables. They stock the freshest and highest quality products, and are constantly updating their inventory with new products based on the needs of our customers.
Everything Fresh Limited stocks a wide variety of excellent products under each category. Their dairy offering include: hard and soft cheeses such as cheddar, pepper jack, swiss, parmesan, monterey jack, blue cheese, brie, camembert, gouda, buffalo and mozzarella, as well as yogurt, whipped cream and butter. They also import a variety of seafood such as salmon, chemical free shrimp, mussels, king crab legs, scallops, squid, octopus and clams. The meat catalog boasts the finest duck, turkey beef and lamb while their fresh produce portfolio includes goods such as apples, pears, grapes, peaches, kiwis and much, much more. It is important to Everything Fresh Ltd not to compete with locally produced products and as such they do not import products that are available through Jamaican farmers and producers.
Everything Fresh Launches IPO Prospectus