Health Conscious Consumers a Growing Concern for Pepsi

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On Thursday, PepsiCo Inc. reported its quarterly review which was better than expected. Pepsi recorded double digit growth in some markets but failed to improve its results in the soda market in the U.S. as many persons are now more health conscious than ever before. Current trends are recording a shift in lifestyle behaviours where consumers are limiting their consumption of carbonated soft drinks.and are leaning more towards healthier juices. According to Beverage Digest, the consumption of sodas fell to a 31 year low in the US in 2016.

In an effort to combat this development, PepsiCo has introduced new drinks to the U.S. market that have yet to meet wild commercial success reminiscent of campaigns past . However, since Pepsi introduced four new flavours of Diet Coke there has been an increase in demand for its Coke Zero sugar beverage. Sales for Coke has outperformed other beverages and because of this, Pepsi has decided to increase its marketing spend on colas.

Revenue in PepsiCo’s beverage unit in the U.S. fell by 1 per cent; as soft drinks account for nearly a third of total revenue for PepsiCo. Overall revenue was USD$12.6 billion compared to the forecasted value of USD$12.4 billion. There was a 14 per cent increase in sales in Europe and the sub-Saharan African markets. On the other side of the globe, sales in North Africa the Middle East and Asia increased by 7 per cent.

In addition to beverages, PepsiCo also markets popular brands such as Frito Lay chips and Quaker Foods, which have done better on the market than beverages. Frito Lay sales increased by 3.4 per cent while Quaker sales remained unchanged due to negative pricing.

PepsiCo is currently trading on the NASDAQ at USD$103.26 per share.

 

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Will Starbucks be Affected by Its Poor Decision?

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Recently, it was reported in international media that two black men were arrested in a Philadelphia Starbucks after the store’s manager called the police. It was later reported that they were waiting for an associate for a business meeting. A video recording of the incident went viral as customers expressed outrage and disbelief at what happened.

According to YouGov Brand Index, Starbuck’s reputation has been damaged as the company’s Buzz score fell from 13 to negative 8 since the news of the incident became public. YouGov measures the public’s perception of company brands based on what they hear or experience. Scores can range from -100 to +100 with zero being neutral. YouGov interviews 4,800 people every day and conducts over 1.5 million interviews per year.

Starbucks has since been trying as hard as possible to tackle the ‘negative press.’ They first apologized and then reported that all 8000 plus stores in the US will be closed in the afternoon on May 29 in order for employees to undergo anti-bias training. They will be trained on how to make all customers feel welcomed. This training will be critical to the future success of Starbucks.

Surprisingly, Starbucks’ share price did not fall significantly. On Monday, the stock closed at USD$59.43 and on Thursday closed at USD$59.22. Evidently, the company’s response to the incident has somewhat appeased customers and investors. However, the company’s bottom line may be affected as it is estimated they may lose between USD$6 million to USD$8.7 million in sales once the stores are temporarily closed.

Many persons describe Starbucks as a ‘third space;’ a comfort space which is neither home nor work. The coffee may be expensive and not well known for being of superior quality but customers enjoy the brand and the space. This is why it is crucial for Starbucks to effectively address the situation and ensure it does not repeat itself.

Even though the incident is not a one- off situation, we at SSL continue to recommend the stock to our clients as it has consistently performed well over the years.

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Simple Tips for Building Wealth

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Accumulating wealth and living financially secure begins with healthy financial habits. Practicing healthy financial habits takes diligence and hard work. It is no walk in the park in the age of consumerism and social media’s dopamine induced highs that motivate persons to always show their best life. It’s quite easy to see the need to buy and experience more, and get thrown off track, swaying from your financial goals.

Here are some simple tips to avoid wasting money and build wealth:

Don’t Spend Your Money on Excessive Living

Ask yourself what you really need and don’t need. Do you really need that new, fancy smartphone even though your current one is still functional? No you don’t! Not if it doesn’t directly correlate to income for you. Do you really need to eat out at a sophisticated restaurant every weekend? No. Not unless you are a food blogger. You can cook two of those four weekends and eat in. Limit being excessive in your lifestyle and find ways to enjoy life while saving money.

Invest Your ‘Spare Change’

Investing is one of the most effective ways to build wealth and contrary to popular belief, you don’t need a lot of money to get started. The random $100 bills and $20 coins you get back in change from a purchase can go towards your investment portfolio. You can also choose to keep a change jar that you keep near your door. Every day when your return home, you can add to your change jar and every quarter, use that money to add to your investment account.

Track Your Spending

You can’t build wealth if more money is leaving your wallet than coming in. To ensure you’re earning more than you’re spending, track your daily expenses. Use an excel sheet or an app to always keep a tab on where your money is going. Periodically through the year, you can assess your spending habits and compare them to your financial goals. Where there is a gap, make the necessary changes and stick to it.

Start Saving Now

No one but you is going to look after you in your older years!  No matter how small the amount, the sooner you start saving, the better life you will have in your later years. Having ample savings prevents you from needing to liquidate your investments when life gets a little rough. Saving is a habit and with all habits, it can be hard to start. Bite the bullet and start anyways and keep going for 3 months. After those 3 months, it may not get easier but you’ll feel great about the fact that you are putting you first. Don’t worry, give it time; you’ll soon become an expert saver.

Treat Investing Like Your Bills

Pay yourself first. Apart from savings, be sure to set aside your money for investments before you pay anything from your salary. Bills are important but paying yourself is critical to your overall success. The same commitment you show to paying your light, water and internet bills monthly, is the same commitment you should have to adding money to your portfolio monthly. There is never enough money to do everything you want to. It’s just the reality we all face. But, when you commit to achieving your financial goals first, you make your future a priority.

Surround Yourself With Persons With Similar Goals

Award winning talk show host, producer and philanthropist, Oprah Winfrey once said, “Surround yourself with people who are only going to lift you higher.” Find a trustworthy person(s) that will keep you accountable in your financial journey and surround yourself with friends that are on similar financial missions to you. Learn from each other and keep listening to sound advice to stay on the path to securing a solid financial future.

Stay In Close Connection With Your SSL Financial Advisor

Your SSL Financial Advisor is always aware of market opportunities that can help you grow your portfolio. It’s important on your journey to tap into that expertise regularly and capitalize on the opportunities to grow your investment portfolio.

Preparing for your financial future isn’t something you have to do alone! SSL’s team of experts can help you to get started and grow your wealth. Contact us via our website, social pages or simply give us a call. Don’t be intimidated by the investment market or share prices. Start small and as you grow, you will be happy that your money is working for you.

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The IPO Bacchanal Continues

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With a total of nine initial public offerings (IPO) confirmed so far to be launched in the first quarter of 2018, the volume of listings to the Jamaica Stock Exchange strongly indicates that the total number of companies to list will surpass that of 2017. 

There has been noted increase in companies choosing to raise capital by offering part ownership through shares on the stock exchange. This is partly due to fringe benefits of listing which include an entity avoiding taking on additional debt, and five years break from paying income taxes. 

What kind of companies tend to go to market you wonder? Firms ideally should have a marketable value proposition and have at least a few years financial statements to help fulfill the process of filing a prospectus. They should be willing to adhere to the regulations that govern publicly traded entities and should be prepared to offer long term value to shareholders. 

The Jamaica Stock Exchange got a boost of confidence in 2015 when Bloomberg noted the 39 year old entity as the best performing exchange in the world. For this year, medical tech company Elite Diagnostics and new financial entity Sygnus Capital are among the first expected to launch prospectuses in January. For the first time ever in the stock exchange’s history, an educational institution- University College of the Caribbean will seek to offer shares to investors. 

Additional proposed entities on the roster for a 2018 listing are Caribbean Insurance Brokers, Everything Fresh, Winchester Medical, Medican JA and others.

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PanJam Investment Ltd’s Minority Stake in Term Finance Jamaica

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PanJam Investment Limited has expanded its interests recently to include a 20 percent minority stake in a micro financing company, Term Finance Jamaica Limited. The micro financing company is a subsidiary of Term Finance Holding Limited, which has an 80 percent stake in the  company. Term Finance operates in six other Caribbean countries in addition to Costa Rica.

But what makes Term Finance Jamaica Limited stand out when there are many other similar micro financing companies?

Term Finance operates solely online and who wouldn’t prefer that approach. We live in a technological age where the click of a button on a smartphone or a computer is more widely acceptable than walking into an office. It is more efficient, faster and saves time. This is not only beneficial to clients but also to the company as they save money from not having to set up and operate a physical branch.

Term Finance began operating online in Jamaica in September 2017 but went live in November and in just four hours of business, the company issued its first loan. The secret is in checking the applicant’s credit score. Once this is completed the process takes little to no time. The company achieves this through algorithms and proprietary systems and technology that help to reduce costs. Term Finance wants to ensure that their customers are able to save money in the application process  and also through the low interest rates. The company’s three months loan is priced below 10 per cent but in other countries the rate is at 12 per cent.

Term Finance Jamaica Limited is looking to increase its loan book in 2018 and hopes to achieve this through more frequent engagements with the public.

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