Netflix to Implement Mobile previews

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Netflix Mobile

Netflix (NYSE: NFLX) wants to incorporate a round icon on its mobile app that vaguely gives the customer a preview of movies or series on Netflix. This will be executed by the customer who taps the icon of those previews and then swipes through them to explore more.

Todd Yellin Vice President of Product said previews would be available “many hundreds of titles,” including both originals and licensed shows. According to NASDAQ Yellin also stated the 30-second previews would be a massive part of the Netflix catalogue.

These new previews were shared at Netflix’s two-day event, Lab Day’s, which is used by the company to showcase some of its technology. According to NASDAQ Yellin said that the company was looking at the further expansion into mobile innovations as it has proven to be an integral part of viewing for Netflix’s user base.

The company has made recent enhancements to its viewing capabilities such as the launch of mobile downloads as well as codec optimisation to enable higher-resolution viewing with as little as 200 kilobytes per second (kbps). This move was because of Netflix reporting a 20 percent viewing on mobile devices while half of Netflix members access the mobile services month over month.

Netflix (NFLX) has been leading the way for digital content since 1997. Netflix is the world’s leading internet entertainment service with over 117 million members in over 190 countries enjoying more than 140 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, on nearly any Internet-connected screen at anytime. Members can play, pause and resume watching, all without commercials or commitments.

Currently, the stock is being traded at $316.10, and analysts at SSL recommends a hold on this stock at the moment.


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